Practice areas
Media Relations
Earned credibility with journalists — built by being useful before you are needed.
The challenge
Newsrooms are smaller, deadlines shorter and audiences more sceptical of institutional voices than ever. The press release, launch event and hopeful follow-up is no longer a strategy.
Our approach
- 01
Become a reliable source: fast, accurate, and willing to speak on difficult subjects.
- 02
Bring stories journalists can use — original data, access, and context.
- 03
Prepare spokespeople to answer questions plainly rather than avoid them.
- 04
Correct inaccuracy precisely and proportionately.
What the engagement includes
- Media strategy and journalist mapping
- Press office and rapid response support
- Feature, op-ed and interview placement
- Media training and spokesperson preparation
- Press materials, data stories and briefings
- Coverage monitoring and correction handling
Outcomes
- Coverage earned on substance
- Spokespeople who perform under pressure
- A newsroom relationship that holds in a crisis
Discuss media relations
Tell us what you are facing. We will tell you honestly whether we are the right firm for it, and what a first phase would look like.