Practice areas

Crisis Communication

Preparation, response and recovery — because the first hour decides how an incident is remembered.

The challenge

In a crisis the narrative does not wait. Most damage is inflicted not by the incident but by the vacuum that follows it — and no organisation can design a response while one is under way.

Our approach

  1. 01

    Decide in advance who speaks, what triggers escalation, and how employees hear it first.

  2. 02

    Acknowledge, act, and commit to a specific next update — then meet it.

  3. 03

    Hold the line on accuracy; speed without accuracy extends the story.

  4. 04

    Review the decision that created the exposure, not only the communications that followed.

What the engagement includes

  • Crisis readiness audit and protocol design
  • Scenario planning and holding statements
  • Crisis simulation and leadership drills
  • 24-hour live response and war-room support
  • Stakeholder and employee communications
  • Post-incident review and recovery planning

Outcomes

  • A rehearsed response capability, not a document
  • Faster, more credible first-hour communication
  • Shorter news cycles and preserved trust
Next practice areaMedia Relations

Discuss crisis communication

Tell us what you are facing. We will tell you honestly whether we are the right firm for it, and what a first phase would look like.